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Pathway Summary:

Careers in planning, managing and performing marketing activities to reach organizational objectives, including research and development.




Pathway Courses:

  • Business Concepts
  • Marketing in the 21st Century
  • Entrepreneurship in the 21st Century
  • Marketing Education (SHS)
  • Sports and Entertainment Management and Marketing

Additional Recommended Courses:

  • Career Pathways & Success Skills
  • Business Law
  • Personal Finance
  • Information Technology
  • Information Technology and Design

Recommended Clubs & Organizations:

  • Future Business Leaders of America (FBLA)
  • Distributive Education Clubs of America (DECA) (SHS)
  • Westhill Entrepreneurs (WHS)

Future Careers:

(4yrs of college): Marketing Research Analysis and Marketing Specialists, Marketing managers, Public Relations and Fundraising Managers, Public Relations Specialist